Effects Hotels for Employees and Employers †Myassignmenthelp.Com

Question: What Is The Hotels Effects In Employees And Employers? Answer: Introducation The situation of inn of UK has been changed in recent years. It has experienced a few changes (Podsiadlowski et al. 2013). It has driven the associations to confront numerous difficulties. The hierarchical representatives in lodging frequently faces different difficulties in their working environment (Stohl, Stohl and Leonardi 2016). The lodging specialists have focused on lessening cost, distinguishing the prerequisite of the clients and offering faultless assistance to the customers. The given contextual investigation the Under the perfect surface: filling in as an inn specialist composed by Helena Lundber and Jan Ch Karlsson has given a striking image of a lodging and the workers of the association. It has introduced part of its staff individuals and different workers. It has talked about some key overseeing individuals issues, for example, The weight in the work environment has ascended in recent decades (Tallman and Koza 2016). As indicated by the inn staff individuals, it has gotten extremely intense to run the association as a staff individuals as the huge weight has driven her to confront different difficulties in the individual and expert life. Albeit nothing is written in the rulebook of the association, she works in the inn around sixty hours every week. While she has deficiency of staffs, she labors for seven days every week. This is one of the significant issues looked by specialist of retail inns too. This has been expressed in one of the article called The requests and difficulties of being a retail lodging staff individuals: Handcuffed to the front entryways. This extended periods culture is destructive for the strength of the staffs just as staff individuals. Numerous specialists are experiencing different medical problems (Thamhain 2013). The staff part has expressed that she has enjoyed a long reprieve f or one year as she was experiencing monstrous medical problems. As opined by the Fiona the essayist of The requests and difficulties of being a retail lodging staff individuals: Handcuffed to the front entryways , to satisfy the expanding need of the clients the authoritative authority has embraced seven days work strategy. It has gotten difficult for the workers to manage this circumstance. Besides, the organization doesn't pay any additional arrangement like, debilitated leave or motivations. This is one of the disheartening elements of the lodgings and retail inns. The inn staff individuals Fiona had once dropped her vacation plan and come down to the tore to play out her activity (Morse, Babcock and Murthy 2014). Deficiency of staffs is another urgent issue experienced by the inns. Not many individuals like to work in such an extreme calendar (Moran, Abramson and Moran 2014). It has gotten extreme for the workers of the retails lodgings to keep up balance in the individual and expert life. Numerous ladies who work in the inn are hitched and a large number of them have children also. It isn't feasible for them to labors for sixty hours every week. Albeit, as per the rulebook of the retail lodging each representative must labor for 45 hours per week, not more than that, however the genuine story is unique. The workers are required to cover the hole of missing representatives. It isn't generally workable for the staff to disregard their family life and fill the hole of different representatives. Because of firm and inflexible hierarchical principle, the authoritative administration neglects to hold worker for a significant stretch of time. The authoritative administration doesn't offer any sort of remuneration framework or some other arrangement to its workers. It drives the representatives to leave their situation inside a limited ability to focus time. The Hotel doesn't have any changeless security watch. This is one of the significant issues of overseeing individuals with the retail lodging. The staffs of the retails inns have encountered different issues like undermined by law breakers, maltreatment by nearby goons (Toyoki and Brown 2014). The young ladies of the inns manage different social hindrances. Be that as it may, the more significant position authority of the lodging doesn't give a lot of consideration on the issue. It is significant for each business association to guarantee the security of the workers. Representatives are the key component of each association. They are considered as the greatest supporter of accomplish the hierarchical objective. It is significant for the authoritative administration to guarantee wellbeing of their staffs. Many staff individual from the association are reluctant to work in the lodging because of this carelessness of the hierarchical power. As opined by Fiona it has gotten extremely int ense for her to manage such deterrents. As per Fiona, nearby individuals regularly attack the little youngster of the lodging. Absence of security isn't just hurtful for the representatives; it is unsafe for the loads of the lodging too. Carelessness of the hierarchical authority is another significant issue every now and again looked by the staff individuals from the Hotel. One of the author of the contextual investigation Fiona has expressed that once her zone staff individuals used to menace her. In spite of the fact that she has filled agreeable against her staff individuals for a few times, the authoritative authority has disregarded her issue. This has driven Fiona to experience different mental and physical issues (Levn, Holmstrm and Mathiassen 2014). The cleaner staffs have confronted embarrassments for ordinarily. In spite of the fact that they have grumbled for ordinarily, the more significant position authority has not given a lot of consideration to it. They have not found a way to manage the circumstance. This is one of the major demoralizing component of the association. Constructive outcomes of the Hotels for the Employees and Employers: There are some constructive outcomes of the inn on its workers and bosses, for example, As indicated by the lodging staff individuals Fiona the pay of the inn is worthwhile. The authoritative power pays significant pay to their representative which is profoundly valuable for the workers. It draws the consideration of an enormous number of employment searchers. It is significant for each business association to compensate its workers in a proper way. It causes the association to hold representatives for a significant stretch of time. It is one of the significant explanations behind the workers of Hotel to pick the association for their profession. As indicated by the inn staff individuals Fiona, this is one of the significant purposes behind which she has picked Hotel to begin her profession. The standards, morals and arrangements of the association are additionally straightforward. The authoritative administration doesn't make any bogus guarantee. It achieves all the guarantee it makes. As opined by the lodging staff individuals Fiona, no other retailer will have the option to keep up that much straightforwardness like Hotel. By giving high compensation the businesses have figured out how to hold faithful and proficient worker like-Fiona. It is exceptionally valuable for the development of the association to protect workers who are submitted towards the association (Tjosvold, Wong and Feng Chen 2014). It impacts the responsibility of the representatives towards the association and causes the association to offer continuous support to their buyers. Straightforward connection with the representatives encourages the authoritative position to keep up notoriety among the workers and causes the hierarchical administration to forestall numerous hindrances like work strike, organization lock out. Negative Impacts of the Hotel on the Employees and Employers: There are different negative effect of the hierarchical structure of Hotel on the life of workers and manager, for example, Because of absence of extra time the representatives regularly face challenge to keep up the harmony between the family and work environment. The female workers, who are hitched, have family and children frequently face this issue. It has gotten extremely difficult for the representatives to proceed with their activity. Because of high work pressure in the working environment and extended periods work, representatives frequently fall debilitated. They experience the ill effects of different medical problems like despondency, stress and numerous other medical problems. As expressed by the lodging staff individuals Fiona, she had enjoyed a long reprieve of one year to defeat from the downturn. She has expressed further that the representatives of the lodging frequently experience the ill effects of pressure and tension because of exorbitant work pressure and at some point menace by the more significant position authority. The female workers frequently face physical and boisterous attack from the neighborhood convicts. They experience the ill effects of mental worry because of such events. In spite of the fact that Hotel gives significant pay to its staff and attempt to keep up straightforwardness with the workers, there are a few provisos in the authoritative structure of the Hotel, for example, carelessness, no debilitated leave or additional leave. This has driven the representatives to leave their post. This puts a negative effect on the business too. The business neglects to hold the devoted representatives for an extremely lengthy timespan. There is consistently a deficiency of staff in the association which is hurtful for the association to guarantee the development of the association and match the desire level of the shoppers. In this serious time, it is significant for each business association to offer continuous assistance to the buyers to remain the most loved brand of the purchasers. In any case, Hotel regularly faces troubles to beat its adversaries and stay in the opposition (Lupton and Warren 2016). It has been experienced by the two workers and bosses. Because of such carelessness of the hierarchical power representatives frequently experience the ill effects of different mental and physical issues. This leads the association to confront work emergency regularly which is hurtful for the association. The positive effect of Hotel is likewise experienced by the representatives. As per the lodging staff individuals Fiona, the morals and standards of Hotel is significant for the hierarchical power. Both negative and positive effect of Hotel is reliable (Van Der Vegt et al. 2015). As opined by the lodging staff individuals separated from different imperfections, morals and standards of Hotel is significant for the authoritative position. It encourages the hierarchical administration to maintain a strategic distance from any sort of exploitative or unlawful practices. The negative effects are additionally predictable. The authoritative authority has

The History of the Internet essays

The History of the Internet papers Beginning as a little military test somewhere in the range of 35 years prior, the Internet is rapidly getting one of the most well known types of correspondence. With a current populace of about 40 million clients around the world, it appears to have an exceptionally encouraging future. Uncensored and nearly difficult to screen, it's a reproducing ground for a wide range of hostile and deprecatory data. Then again, it is likely the greatest single wellspring of information on the planet brought home into your PC. Will this type of correspondence make due later on, or will it just cease to exist like numerous others have previously? The primary hubs of the Internet were assembled 36 years prior by the RAND organization. They confronted the issue of keeping correspondence between U.S. specialists dynamic in the repercussions of a atomic war. The nation required an order and-control arrange. The most concerning issue was ensuring the primary server, which could be taken out by a solitary nuclear warhead. RAND came up with the arrangement in 1964. The new system would have no focal power, and also, it would be intended to work wrecked. During the 60s, this captivating idea of a decentralized, blastproof, bundle exchanging system was kicked around by RAND, MIT and UCLA. The National Physical Laboratory in Great Britain set up the first test organize on these standards in 1968. Without further ado a short time later, the Pentagon's Advanced Research Undertakings Agency chose to support a bigger, increasingly goal-oriented task in the USA. The hubs of the system were to be rapid supercomputers (or what went for supercomputers at that point). These were uncommon what's more, important machines which were in genuine need of good strong systems administration, for national research- what's more, improvement ventures. (Sterling 1-2) The first was set up throughout the fall of 1969. By December of that year four hubs were introduced. They were associated by... <!

Letter to editor Free Essays

In the wake of perusing the article composed by Christopher Stevens about instructing Yorkshire I believed I ought to react in light of the fact that, despite the fact that Mr. Stevens unmistakably reflected upon the genuine circumstances of the school, he despite everything figured out how to cause to notice the negatives and structure Ignorant ends while Including his Inconsiderate perspectives. He kicks back and crestless when It can be said that he more likely than not gone to class what 20 years prior and that circumstances are different, educators must recognize what they’re doing else they wouldn’t have been given the activity with such massive duty. We will compose a custom paper test on Letter to proofreader or on the other hand any comparative theme just for you Request Now While he keeps on pointing fingers he disregards how staggering Mr. Burton and Mustards contacting Journey has been just as other inspiring minutes in the show. Rush Community Academy has a few distinct kinds of characters that join in yet in your article you have generalized all young people. You take a portion of the scenes from the show and make a huge deal about them and afterward utilize that to make presumptions pretty much all youngsters. Don’t you go out in the city and see ‘Ignorant’ and ‘swaggered’ out children? As opposed to summing you up should give close consideration to the way that schools are differing, that the understudies and have their own little world, some would even consider It their own one of a kind air pocket. The principal thing I’m going to discuss will be base. I think to accomplish the ideal base you should experience some significant strides preceding applying any cosmetics to guarantee you get an immaculate completion. Ensuring your skin is spotless, peeled and cream is vital, this will permit the establishment to really soak in into the skin and make it resemble your real skin. However, there’s a stage before that, and that’s applying preliminary, it’ll give oil free hydration, limit the presence of pores and ensure your cosmetics endures throughout the day. While applying establishment, the most Important thing to recall s that toning it down would be ideal, this’ll even out your skin tone and let your regular skin appear on the other side, this’ll leave you looking brilliant and Like your skin has a solid shine. The subsequent stage Is covered, the intention Is now In the name and that’s to disguise, It’ll make dark circles and flaws for all intents and purposes vanish, just as featuring under the eyes and making you look progressively brilliant and conscious. Next proceed to apply powder, this will leave you sparkle free and ensure your cosmetics doesn’t slip and slide for the duration of the day. Foreheads I think temples are so significant, they outline your face and include structure , there’s arioso approaches to fill in your foreheads, pencils, wax, powder and gel, my undisputed top choice is the had’ temples pack, had represents top quality , you get four powders in the unit, the hues extend from light medium and dim, you ought to float towards purchasing the unit as indicated by the shade of your hair, you get four powders, they are pigmented and rich, this permits the shadow to coast through your eyebrows Eyes I thoroughly consider of all cosmetics, eye cosmetics must be my generally top choice, one since Its such an imaginative part and you can get extremely masterful In looks you can make. Negative connected to the positives. Step by step instructions to refer to Letter to editorial manager, Papers

A Comprehensive Guide to MCAT Practice Tests

Why take practice tests? The MCAT is a daunting test. I think I have said this to every one of my students. These students then ask me what is the best way to study and my answer to that really varies student by student. Some students need more structure, a day-to-day agenda. Some students like more flexibility. But what has not varied from student to student is taking practice tests. Having tutored both for the old and new MCAT, I have taken my fair share of tests. Whatever I recommend to the students, I have taken them myself. And I can say that after 40+ tests, they all start to blend together. What I try to tell my students is that you are using practice tests, especially those by other test companies, is don’t sweat your score too much. I have heard a lot of different stories about how many points to add to your score for an EK test to match the real thing, or how many points to take off of a Gold Standard score, or what questions to ignore. And truthfully, adding points, taking away points, these all add to the noise of your already hyper-stressed mental state. Here is where a tutor can really make a difference. The question I get asked most is ‘do I need to know this?’ or ‘will they really test this?’ and I can give the student a well-represented answer, because I have seen many tests, hundreds of passages, and thousands of questions. I have a good sample size of what the AAMC will test and what they won’t. A question on mole rats metabolism from the Kaplan probably won’t appear again and chances are won’t appear on your test but probably the concept of homeostasis (which is what the mole rate question was trying to test but maybe unsuccessfully) will. A good tutor will distill down questions to their essence and let you know what you really need to know so that it doesn’t feel like you are memorizing a bunch of random facts. In this blog, I want to talk to you about some general practice test strategies (Part 1), then my thoughts on the various practice tests on the market (Part 2) and then my final recommendations (Part 3). Part I 1. A two-round study strategy: I have found that doing your studying in two rounds (or even three) works much better than students studying their brains out for months straight and then diving into the practice tests the last month and then realizing that they were not studying as effectively as they could have in the months before. The reason many students do the latter-- that is, study everything as much as they can before taking the practice tests-- is a fear of taking the practice test. I’m just not ready, these students say to me. I don’t want to waste practice questions when I’m not ready. Okay, truth be told, you might never be ‘ready ready’ for the MCAT. Hence why no one has gotten a perfect score on this exam. I am sure you know of people who have scored perfectly on the SAT, the GRE, the GMAT but I bet you don’t know any who has score nowhere near perfect on the MCAT. This is because a perfect score is impossible. You would have to get almost 0 wrong and to get almost 0 wrong, you would have to know the science very well, and also maybe a bit of trivia. Also some questions are just completely subjective. I have seen AAMC verbal questions that go like this: â€Å"hypothetically, if the world reached an apocalypse, which of the following professions would you save?† Uh†¦.what? Who wrote this question? Save the doctors I guess since this is a med school exam So whenever I hear students tell me that they are not ready to take a practice exam even though I think they are, I tell them to give up this notion of being so ready. You just need to be ready enough and the exams can help you get even more ready. 2. When to start taking practice tests? What I recommend is that whatever time you give yourself to study for this test total, start taking practice tests halfway through. So for example, if you have 6 months to study, start taking practice tests at 3 months. If you have 4 months, start testing at 2 months. If you have 2 months, start at 1 month. I do not recommend tackling this test in 1 month. It is just very hard to do and from the handful of people I have seen do this, it has not gone as well as they had envisioned. For the one or two students this has worked well for (and I mean one or two in my 5 years of tutoring this exam), they studied 12+ hours a day, 7 days a week. They had no life for a month and were perpetually stressed, nervous, anxious, and all in all, not fine. Hence would not recommend, unless you think you have this kind of stamina/mental resilience/no choice but to take it in 1 month. Below are some additional reasons why it is better to start taking tests earlier: 50-70% of your MCAT score will come from sheer studying. Questions like â€Å"what is the first segment of your small intestine† or â€Å"what are the two hydraulic forces in your capillaries† or â€Å"what is a normal force† can be aced by studying prep books and taking notes. But the last 20-30% of the test is fairly unpredictable. These are the questions that require critical thinking. I.e. â€Å"according to the experiment, what conclusions can be drawn or according to the scientists’ hypothesis†, â€Å"what would be the LEAST supportive piece of evidence?† See what I mean? The latter two questions rely on your wits and ability to deduce, reason, think. Here is where the MCAT is going to differentiate those who studied very very hard and those who studied very very hard but are also 1) naturally good test takers and 2) good critical thinkers. Studying won’t catch everything. You might think you know the renal system well but when faced with a passage on it, you might realize that you didn’t know it as well as you thought you did. The MCAT knows what you studied and will try its best to pick out certain details that you may have overlooked in your reading. Hence why I recommend students start taking practice tests earlier rather than later. It is actually better to have studied all the content up to 70% (kind of like a round 1 once-over) and then start taking tests to see where your weak points are. Then use the practice tests to reinforce your round 2 targeted and in-depth review. 3. Your first practice test. Taking your first practice exam is like ripping off the Band-Aid. The earlier you do it, the earlier you can see your mistakes and fix them. You might not be ‘ready’ on your first practice exam but by number ten or twelve or twenty, you will be. The score of your first practice test will be bad. This, I think, is for the better. When you start off at a low score, you have more gusto to work up. Sure everyone wants to get that perfect score from the get go, but if your first practice test is perfect, than you have nowhere to go but down from there and that is even more stressful. In sports movies, everyone cheers for the underdog and not the perfect team. Getting a bad score on your first test will put you more in the underdog mentality and will probably drive you harder. Of course, there are some instances I have had, where the students just scores off the charts on the first practice test. And as tutor, I am proud of them and happy they were able to hit such a home run. But then looking over the tests, in all instances, luck played a huge role. The student either got really lucky guessing or got passages that he/she were familiar with. But then this student will bomb the next couple of tests (not so lucky or unfamiliar topics) and get very upset that they feel like they are regressing. In my experiences, a bad first score does more good than bad. You go into your second round of studying careful and not cocky. You feel more humble. And you actually score better on your later tests because you have the mentality that, well it probably won’t be as bad as that first test. And it never is. Part 2 An overview of different practice tests So how many full lengths exams are out there from each testing company? Before I launch the student into practice test mode, I go through all the possibilities out there. Here are the numbers. AAMC: 2.5 (the 0.5 is the official guide questions, a half test) Examkracker: 4 Next Step: 5.5 (the 0.5 is the half test free demo) The Berkeley Review: 4 Kaplan: 3 if you buy the books, 12 if you buy the self-paced course Gold Standard: 8.5 (the 0.5 is the free demo half test) The Princeton Review: 1 free, 12 if you the self-paced course. So if you don’t buy the self-paced courses from Kaplan and Princeton Review, you have in total 28.5 tests, which is quite a bit and actually more than most students can do. I will talk more about whether to buy complete Kaplan or Princeton Review packages later. The above list is also ‘ranked’ in order of my preference and likeness to the real thing. AAMC is the one administering and writing the test and so naturally, they are the most similar to the real thing. I put rank in quotes because there is not so much a ranking system as a grouping system. The AAMC materials are the best, hands down. I sort of group the tests into three tiers. Tier 1: AAMC and all AAMC related practice Tier 2: Examkracker, Next Step, Berkley Review Tier 3: Kaplan, Gold Standard, The Princeton Review Tier 1: The tier to beat, of course. You should do every single practice questions from the AAMC. I also have a lot of AAMC practice test and questions from the old test and will hand select passages that reflect the same material being testing on the new one. Tier 2 is good but hard and every 15 or so questions, you get a throw-away questions, meaning that the answer doesn’t really make any sense and seems even opposite of what you were thinking. There are less tests per company here as compared to Tier 3, but they are better quality. Tier 3 is so so but also hard. I say so so because for Kaplan, Gold Standard and Princeton REview to pump out so many practice tests, the quality is compromised. You either get similar questions or really left field passages that are sort of put there to take up space. There are more throw-out questions in this tier. THis is also the tier than mass amounts of students practice with. THink about how many students Kaplan and Princeton Review recruit. This tier will get you to a decent score like 509, 510 but might not get you to the 515+ score that some students are looking for. Below I provide some brief thoughts on each of the companies. AAMC PRO: The real thing. Nothing beats this. Also the current AAMC practice tests out are the same level of difficulty as the real thing. This was not true for the old test so take advantage of it! CON: There are only 2 practice tests out. I think eventually, they will release more but so far, AAMC is very stingy. Also the AAMC explanations are not wonderful. While the answers make sense when you see it, the AAMC does not explain why the other answers are wrong and will spend most of the explanation paragraph on what topic or topic subset, the question was testing, which is really not helpful. Examkracker PRO: The Examkracker has some good experimental passages, which is great if you are practicing critical thinking. They also test content in a similar way to the AAMC, that is in a passage, there are a couple of good pseudo discrete questions. I really like most of the EK discrete questions. I think they are really on point and tests exactly at the same level as AAMC ones do. LIke the real MCAT, the EK tests will give you lots of experimental figures and won’t ask on some of them. CON: Some explanations are verbatim from their own books and cite specific lectures for you to read. While it makes sense why the Examkracker does this, I find that this can be annoying when the chapters don’t match up with the questions and I end up googling a lot of the explanations just to make sure. Next Step PRO: These tests are very hard. Usually students score 5-8 points higher on the real thing than on these. But, take the hard questions with a grain of salt and focus on the fundamental questions. Next Step does ask about everything and their practice tests serve as a good round 2 review method. I.e. if you are weak in the renal system, you will figure that out very quickly with the Next Step. Experimental passages in the Next Step are really hard and convoluted, more so than the real MCAT. The Next step psych sections are great overall. I like them a lot and don’t think they are too hard. Also, the online interface for the Next Step is the closest I have seen to the real test. CON: Some students show very little improvement on them and will have a consistent score from test 1 to test 5. This consistency can be very discouraging. Students feel like they haven’t improved when really they have. The Next Step has many questions that are just hard for the sake of being hard. The wording can be confusing and they will use many words to stay on point, focusing a lot of nitpicky things, like ‘some bacteria’ versus ‘most bacteria’, adverbs and modifiers. The Next Step verbal sections are not great. I sometimes even recommend students to skip them and use old AAMC full-length exams that are readily available by PDF. The Berkeley Review PRO: I almost put the Berkeley Review in the same category as the Next Step, very hard, sometimes discouraging, but tests everything. Like the Examkracker, it does draw heavily on its own prep books. I usually find that if the student is already doing Next Step tests, they don’t really need to do the Berkeley Review ones. The science sections are the stand outs for Berkley Review. They have hard experimental passages that test critical thinking. CON: The Berkeley Review verbal and psychology and sociology sections are also nothing to write home about. This is probably because they don’t have specific test prep books on these areas, so the questions they ask feel a bit more unstructured. To be honest, I haven’t found a good verbal AAMC mimic in any of the testing companies. For verbal, I strongly recommend you practice with AAMC materials much more than any other. The other testing companies will make you think differently and that could actually be detrimental to your eventual score. The most annoying thing about the Berkeley Review is that you have to fax in or mail in an order form. Then you wait until they process your order. Then they will activate your account but your account is only active for 40 days. I don’t really like the 40-day deadline. Examkracker and Next Step gives you 6 months of access, AAMC gives you 20 tries per test. I’m not sure why Berkley Review does 40 days but it almost requires the student to take all the Berkeley Reviews at once and taking tests from the same company in a row is never a good idea (more on that later). Kaplan Princeton Review PRO: There are a lot of these tests if you get the self-paced course. I know some Kaplan tutors and these tutors know the best Kaplan tests to take, i.e. Kaplan test 6 is pretty good but Test 11 is not. The Kaplan verbal is not horrendous. Some passages are complete throw-aways but some passages (I would say 75% of them) are not and do test the verbal content fairly. CON: Neither tests have very good experimental passages. Most passages are information based (i.e. long passages of words) and the AAMC is moving towards more experiments. I like the Kaplan tests marginally more than the Princeton Review. First, the Kaplan people are more generous and will let you have 3 tests without purchasing some big package that many students don’t need. Second, the Kaplan interface is a little better. For the Princeton Review, I could not run it successfully on my mac. I had to download a new java, shutdown, restart, and then when that didn’t work, I had to try it on the PC. When that didn’t what, I had to run a firewall into another PC, my work PC. Finally, it worked. But then the free demo test shut up halfway through the exam. Also when I went back to correct the Princeton Review, none of my answers were saved and I had to email the Princeton Review staff for the answers. A few of my students had similar problems setting up this test so I have stopped recommending it. And because you can’t get any of the Princeton Review tests, until you buy a two thousand dollar package, I don’t think it is worth it. Buying Self-Paced Packages In terms of buying huge packages from Kaplan and the Princeton Review, I don’t recommend it unless the student comes to me already with the package bought. I don’t like self-paced packages because while you do have a lot of exams, 10+ in most cases, they are all written by the same company. You see absolutely no diversity in questions and you might even develop some bad habits, such as over-thinking because the Kaplan and Princeton Review questions are so tricky. Even tutors at these companies do not recommend their students take all of the exams. They will recommend a few exams that they think are most similar to the real AAMC and the rest, they advise the student practice with only if they run out of other practice. The Gold Standard PRO: Again, lots of tests here and for a cheaper fee than the rest of the above suggestions. They have 8 full-length exams that you can purchase individually for 20 bucks each. If you are tight on budget and want to take many full length tests (not recommended by me but some students really want full length experience), then these tests are the most ‘bang for your buck’. CON: No stand out passages and not the best online interface, though better than Princeton Review. Contrary to what the name suggests, I consider the gold standard more run of the mill. Personally, I only could get through a few of these tests. I was just getting very frustrated with their explanations, which weren’t explanations but were more, the answer is A because A is correct. Part 3 How many practice tests should I take, and from which companies? After I give my students the above options, I get wide-eyed stares back. So many choices, but which ones? I will then recommend the student take at least 10 exams before test day and use the AAMC plus two other testing companies. The two other companies are usually Next Step and Examkracker. But usually students will want to take more than 10 tests. They want to be as prepared as possible, so then I will have the student take an array, a few Kaplan, a few Gold standards, maybe a Berkeley Review in addition to the other tests I mentioned. The idea here is diversity and seeing as many questions as possible. Seeing more will help with studying, and will also build confidence. Your first practice test should be the AAMC official guide half test. It is best if you start your first test with the official questions. Many students feel the need to ‘save’ official questions to the end and I think this is a huge mistake. You need to see what the official questions are like so that you have a standard to compare with when you get really hard Next Step passages. Students need to be their own gauges. If you don’t see official questions until the month of, you might be really discouraged trudging your way through Next Step, thinking that the AAMC will only be worse. Then the 2 other AAMC tests you can space out. The last practice test you do should be an AAMC official test. By bookending your practice test marathon with official questions, you will be able to calibrate yourself. Then going into the real test, you will be in the official questions mindset. The key to remember is this: you should not do all the tests from the same testing company in a row. This will bias your mindset to that of the testing company and as I have said before, no testing company mimics the official test exactly. So try to vary your practice and alternate which company’s test you do that week. How to test? Many students want to sit down and do the whole tests. But this can be a drag if you are going to take 10+ tests. What I recommend is that you break each practice test over 2 days, so 2 sections per day and do it that way. For the 2 official AAMC tests, sit the whole way through, but for the others, split it up. I say this because on test day, even if you think you will be tired, you will not be that tired. You will have adrenalin and your nerves will be jumpier than normal. You might be a bit tired but since test day is race day, you will obviously give it your all. If you have ever done sports, there is a reason that many athletes perform their best during races. It's just a whole different environment and energy level. In short, here are my general rules for testing etiquette. If you are going to take 10 tests, do 3 of them full length. These 3 would include the official half test, and the 2 other official tests. Everything else split up. I would also not take the first 3-4 tests timed. Then maybe time test 4, and from test 5-10, you definitely want to do timed. I usually don’t want students to worry about timing at the beginning as they are going through their round two of preparations. Both the AAMC tests, except for the first half test, should be timed. Tutors and Practice Tests I have taken a lot of practice tests and not just for the MCAT. From the SAT, ACT, GMAT, MCAT, and GRE, I have probably take hundreds of practice test. And how I feel after each practice test is the same. Ergh, I don’t want to go over this. I don’t want to review any of this. I’m so tired. That is how every student and how you will feel as you go through the MCAT, especially the MCAT, because it is such a mentally draining test. A great tutor will try to make the experience less burdensome. Of course he/she will still go over the exam with you, but he/she, ideally, will have gone through the exam before you have and then tell you some key take away points. For my students, after each of their practice exams, I will have a list of things that they need to continue working on. Maybe Mary needs to study the biochemistry pathways a bit more, specifically the Pentose Phosphate Pathway. Maybe Eric should review circuits again and how that relates to electrochemistry. Maybe Steve needs to pay attention to figures and graphs, especially the axes of these figures. Once these big picture concepts are out of the way, we look at the test in detail. I do this because I don’t want the student to get lost in the weeds and lose sight of the end goal, that is to do well on test day and to have a good mastery of science topics. You, as the student, should be responsible for the studying and the materials. You should not have to stress about the other stuff, like whether what you’re studying is what you’res supposed to be studying, or whether this test is a good mimic of the real thing, or whether you should be responsible for this tiny trivial fact. A good tutor will have a plan after each practice test so that you don’t need to stress about it. In my experiences, setting up the plan is half the battle and once the plan is set, everything else falls into place. Check out my recent follow up to this post: A comprehensive guide to MCAT resources. Want to know more about Weike'sextensive experience as a tutor?Interested in working with her? ; More articles on the GMAT: Advice onMCAT Breakdowns, Depression, and Stress(also by Weike!) MCAT Statistics Crash Course: What Do I Need to Know? (Part I) Last Minute Tips for the MCAT ...and more!

Understanding the business of bank alfalah limited - Free Essay Example

Sample details Pages: 10 Words: 2945 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Bank Alfalah Limited is a private type bank of Pakistan that is owned by the Abu Dhabi Group. In Pakistan, Bank Alfalah became functional in the year 1997. Initially it was started working as a public limited company under the companies Ordinance 1948. Don’t waste time! Our writers will create an original "Understanding the business of bank alfalah limited" essay for you Create order In the same year, in the month of November it started working as a bank. Bank Alfalah is a commercial bank. ÂÂ  Bank Alfalah has a partner ship with the Abu Dhabi Group that allows the bank to invest advanced and effective technology in order to widen the range of its services and products. Outside Pakistan, Bangladesh was the first place where Bank Alfalah got its establishment in 2005. Currently there are 270 branches of Bank Alfalah in more than 75 different cities of Pakistan. The head office is located in Karachi at I.I Chundrigarh Road. Some major cities where Bank Alfalah branches are located are as follows: Karachi, Islamabad, Lahore, D.I.G Khan, Sargodah, Sukkar, Rawalpindi, Peshawar, Hyderabad, Murree, Attock, Sialkot, Gujranwala, Quetta. VISION: To be the premier organization operating locally internationally that provides the complete range of financial services to all segments less than one roof. MISSION: To develop and deliver the most innovative products, manage customer experience, deliver quality service that contributes to brand strength, establishes a comprehensive advantage and enhances profitability, in this way providing value to the stakeholders of the bank. FUNCTIONS: Branch banking Deposits, Remittances, Foreign trade, Lockers. Consumer banking Credit Cards, Auto loans, Home loans, Consumer durables, RTCs. Electronic Banking Telephone banking, ATMs, Online banking. Corporate banking Short/Long Term finance, Trade finance, Structured finance. Treasury Investment Money market, Forex market, Investments, Government securities, Correspondent banking. HUMAN RESOURCE MANAGEMENT Human resource management (HRM) is the organization functions that deals with the issues related to the people or employees such as compensation, hiring, performance, management, organization development, safety, wellness, benefit, employee motivation, communication, administration and training. Human resource play very important role in every organization. It basically deals with the people in the organization, their interrelationships, interaction, problems and their solutions in a friendly and smooth environment. HR department also handle different grievance procedures. Grievance procedures are process to resolve disputes, problems and misunderstandings associated with the staff of the organization. HR department also handle the disciplinary procedure. It also includes the process of development of training, skills, abilities and capabilities. OBJECTIVES: Some main objectives of HRM include: Ensure right number of workforce for the right job, at the right place and at t he right time. To ensure employees satisfaction and development of their skills. To facilitates training and development programs for employees. To forecast future requirements: i.e. HR labor, availability of finance. To reduce excessive labor turnover and high absenteeism. To ensure organization is responsive to changes in the environment and the working conditions. HIERARCHY OF THE ORGANIZATION STRUCTURE: ORGANIZATIONAL HIERARCHY CHART: EME SOCIETY BRANCH: HUMAN RESOURCE PLANNING: Human resource planning is the process of determining an organizations human resource needs. It involves forecasting and planning for the acquisition, retention, improvement and the utilization of HR in an effective and efficient way. The process of HRP consists of six steps: HR PLANNING: ORGANIZATIONS STRTEGIES AND PLANS 1) Analysis of plans and objectives: The organization should b clear about its objectives. The business policies such as profitability, financial plans, production targets, market forecast and budget, etc: are always based upon and should be related to manpower planning. 2) Analysis of HR requirements (demand): This step involves forecasting HR needs based on organizational objectives. Several factors should be considered when forecasting demand. Factors like objectives of the organization, requirement of workforce, cost of labor, environmental factors and social norms are crucial for demand forecasting. 3) Analysis of HR availability (supply): In this the organization checks the current position of their employees that how well they are doing the existing programs and then forecast what additional programs they can do. This step is the analysis of the present resources such as internal HR supply, external HR supply, analysis of HR utilization, etc. 4) GAP analysis: After doing the demand and supply analyses there may be become three situations: First situation when demand = supply, so no actions are needed in this situation. Second situation is when there may be a surplus of workers so steps like early retirement, restricted hiring and down sizing are appropriate. Third situation is when there is a shortage of employees may rise so a scenario process of recruitment and selection should carry out. 5) HRP: Organization need to prepare a plan which removes the gap between demand and supply within the financial resources available to them. This should ideally take the form of comprehensive human resource plan with various dimensions such as organizational structure, recruitment and selection, training and development, promotion, staff reduction, retrenchment, etc. so at that time not all the elements may require, only the prior matters then be incorporated into plans. 6) Monitoring and control: This is the final step in which all the process is reviewed and then takes some corrective steps where necessary. This step also ensures that hr planning is going according to the organization strategic plan and matches the demand and supply. (GARY DESSLER, 2005) HUMAN RESOURCE PLANNING PROCESS AND FORCASTING: ORGANIZATONAL STUDY: To determine the organizational mission Scan the organization environment Set strategic goals Formulate a strategic plan Course of action is designed. FORCASTING EMPLOYEE DEMAND: Opening a new branch Setting up or starting with new technology Changes in customer demand New services. FORCASTING EMPLOYEE SUPPLY: Transfers Promotions Job rotations Overtime. Banks making different type of forecasting like zero-base forecasting, bottom-up forecasting approach, Use of mathematical models, simulation etc Bank ALFALAH is used zero-base forecasting for current level of employment as the starting point for determining future staff needs in bank. Bottom-up forecasting approach: It is a forecast method in which each successive level of the ALFA`LAH, starting with the lowest and forecast its employee requirements in order to ultimately provide an aggregate forecast of employment needs: Use of mathematical models: mathematical models also use for forecasting HR requirements. Its show the relationship between demand and number of employees needed. replication it is the method for experimenting with a real world situation through a mathematical model representing the situation. JOB ANALYSIS: Job analysis is very impotent for any organization because on this basis many administrative and managerial decisions are taken, such training , selection and recruitment. Bank Alfalah conduct job analysis when organization want to open new branch, setting up new technology or new service etc. The purpose of job analysis is: Collection of information about the different level of activities to be performed. Collection of the data about education, skill, experience, personnel qualities select the suitable person for right job Job Analysis For Top Level Management: The job analysis is done in the head office which is situated in Karachi , the Head office usually use internal sources as well as external sources to job vacancy , here given some example of job description and job specification of the managerial post of bank MANAGERIAL JOB DESCRIPTION: Job Title: Branch Manager Job Summary: Promotes banking in the community and manages branch operations in the coordination with head office. Tasks: Highlight the services to attract people. To operate in such a way that cost is minimized and services are maximized. To check and issue loans on merit for the increase in bank revenue. Job Specifications: Experience: Minimum 2 year working experience Personality: Attractive and charming Qualifications: MBA or MS in relevant field. RECRUITMENT AND SELECTION PROCESS: BANK ALFALAH uses different procedures for recruitment to fulfillment of their need of expansion Top management Trainee officers Recruitment is usually made on the basis of requirement, top management uses different approaches for recruitment they use internal and external sours for recruitment. Trainee officers are fresh candidates usually from external sources, who are having the prescribed qualification for the post. Internal recruitment is also made by up graduation of the lower employees with the same qualification or better performances at the lower post in the same organization. BANK ALFALAH advertises the vacancies in popular newspapers, websites and direct applicants. Thats all Depends on sources and ways. They can advertises their vacancies through newspapers which can either be in English and Urdu language They also adopted online recruitment process and other online job offering websites and also they use their on websites, where they advertise the vacancies. Also direct applicants means that fresh graduates keep on submitting their CVs to the HR department from time to time and then HR department selects the efficient persons for interview and tests at any time a job is vacant. SELECTION PROCEDURE: Selection procedure involves viewing of candidates by which best appropriate person is chosen for a vacant post from a group of candidates. The main objective of the selection process is to choose the right person for the right job. The selection process typically consists of following steps: PRELIMINARY INTERVIEW: The first step of the selection process is involving the viewing of candidates by first interview and short-listing the list of candidates COMPLITION OF APPLICATION FORM: Application form is the precise employment form used to get exact information which the organization wants for selections, In this step applicants are asked to complete the organizations application form EMPLOYMENT TESTS: presentation simulation test, work sampling, assessment centers. Complete Interview : interviews involve a face-to-face meting with the candidates to investigate the areas which are not addressed by the application form about the backgrounds like: Formers employers Previous job performance Education Legal status to work Criminal records CONDITIONAL JOB OFFER: job is offered on conditions bases for certain period of time. After fulfillment of certain conditions and successful performance in that period the tentative job may becomes permanent. MEDICAL/PHYSICAL EXAM: an examination to determine an applicant physical fitness for essential job performance. FINAL SELECTION: individuals who perform successfully in preceding steps are now considered eligible to receive the employment offer. Performance appraisal In Bank Allfalah Setting goals for the appraisal system Developing criteria for successful performance Creating metrics for evaluating performance Selecting reviews and reviewers Considering the timing of feedback Organizing logistics for the report and meeting Giving candid and constructive feedback Setting goals Well-designed Performance Appraisal systems: Recognize and record an employees contributions Give employees useful performance feedback Enable a more effective and equitable reward system Develop the professional capabilities of employees Communicate the organizations values and culture Help the organization make evidence-based, legally defensible personnel decisions JOB EVALUATION: Job evaluation is the process of systematically determining a relative internal value of a job in an organization. In all cases the idea is to evaluate the job, not the person doing it. Job evaluation is the process of determining the worth of one job in relation to that of the other jobs in a company so that a fair and equitable wage and salary system can be established. When using job evaluation the organization must focus on following points: Detail job analysis. Identifying relevant job factors. Allocation of points. Total score of points for job evaluation. Job evaluation criteria of bank Alfalah: In bank alfalah the job evaluation criteria is basic pay, the fixed salary or wages which contributes the rates for the job. In the skills based job, these rates may vary according to the skills and competence of a person. The rates are fixed by managerial judgment that what is required to recruit and retain the employee. The official timing of bank is 09.00 AM to 06.00 PM, but almost all the employees have to work till 08.00PM. however, for this additional work they are not given any additional remuneration or over time pay. COMPENSATION AND BENEFITS: Different types of compensation include: Base pay Commission Overtime pay Bonuses, profit sharing Merit pay Stock option Travel, meal, housing allowance Benefits includes: dental, insurance, health(medical), vacation, leaves, retirement, taxes DISCIPLINE: regulation is a most for every organization that wants to move forward. It is very necessary for the smooth running of any firm. It is also very important for peace and harmony in an organization. Peace between employees, customers and clients. Discipline can be seen or defined as a force that prompts individuals, organizations, nation etc to observe rules and regulations stipulated which are deemed necessary for the effective and efficient running of the group, organization or nation. There is a list of disciplinary procedure which is very important for every employee to follow. The rules and regulations are: The bank Alfalah doesnt compromise on attendance and in bank maximum 85% attendance is very important for every employee. There are no excuses for formal absentees. Bank working timing is 9pm to 6 am and there are no excuses to come after 9 pm. Every employee should come in proper dress to the office. Misbehavior with customers is not allowed. Smoking is pro hibited inside the bank, this rule for all, for employees as well as customers. Taking interest in organization activities is the duty and responsibility of every employee. GRIEVENCE: It is a formal way of resolving a problem at work. It is a matter connected with the terms and conditions of employment or working conditions that affect an individual directly or affect their personal dealings or relationships with other staff members of the organization. PROMOTION: The criteria for promotion to a specified post usually merit cum seniority. A person will be eligible for promotion if: Satisfactory records of service Meets the criteria for promotion Clear recommendation for promotion in his/her ACR If there is any complain any departmental proceeding in underway against him/her within the last three years then the employee will not be promoted. DEMOTION: Demotion is opposite to promotion. The person is demoted to lower rank or remains the same rank because the performance remains same for three years. The person may be expelled on the course of bad conduct in law, convict by law, fraudulent activities. RESIGNATION: When an employee wants resignation, he has to apply in HRD. He should notice HRD three months before he resign. If he not inform before three months then he has to pay three months gross salary amount. After an employee applying for resignation HRD will inquiry all the branches that the employee has any transaction with any branch or not. If the branches reports are ok then the Head of HRD approve their resignation and send to the employees Branch Manager. RETIREMENT: HRD writes to employee CC line manager advising retirement date. Line manager arranges informal meeting with employee to discuss plans confirm right to request continued working. Line manager writes to employee confirming CC HR. Employee chooses to retire at 65. SWOT: S = Strengths: Bank is in rising stage so financial position is good. expert and loyal workforce. Low cost than other major banks. Wide networking. W = Weaknesses Less advertisement Slow in introducing new offers O = Opportunities: Bank alfalah may fully avail the facilities of e-banking. Extension of international network of the branches. Introduction of innovative products. rising market. Credit card facilities. T = Threats: Uncertain economic conditions. Action taken by competitors. Political instability. SUGGESTIONS AND RECOMMENDATIONS: After having a great experience of six-week internship in BANK ALFALAH, I have come to know some weak points that must be given attention for better progress. Following are some points which I suggested to be handling with more care and attention: The web site of the bank is very less informative which has no any good impression on the visitors. The site is also not such updated with new activities. So I suggest that it should be updated with time for the convenience of the customers or visitors. There is a bit misdistribution of work in the bank. Like some employees are over burdened with the work which creates lack of responsibility in others. So I suggest that the distribution of work should be fair. The number of fax machines and photocopiers are less than the one they needed for proper use. So it should be managed in a way to save time and improved efficiency. There is lack of communication channels in marketing department which affects all the departments directly or indirectly. So I suggest that the bank should spend and concentrate more in improving its communication channels. CONCLUSION An organization is a structure of several people who join their efforts for the achievement of common goals. The good employees are the key to success for an organization. Hence, one has to get the best to be best because the performance of the employees reflects the companys image and its position in the market. Better the quality of employees better the performance of company. BANK ALFALAH is engaged in several business activities. All the departments are well-managed and goal directed. There are various different techniques and methods that the management goes through, in order to produce the desired outcome. My work on this report highlighted different aspects of human resource management, like, HR planning, job analysis, recruitment and selection, performance appraisal, job evaluation, compensation, discipline, grievances, promotion, demotion, resignation, retirement and swot analysis along with suggestions and recommendations. I hope all the data which I collected suppo sed to be useful for the bank as well as for other readers. My working experience was really great in bank alfalah. In my point of view the system of the bank is really well managed and highly adorable. The bank is providing its customers world class excellent services. They have always followed the right path for the fulfillment of their needs and their goals too. All the employees knew their responsibilities well and managed all their work in an effective and efficient way. For such a short time period but still I m very happy to be a part of bank alfalah private.

Apologies strategies used among American and Arabic speakers.

Apologies strategies used among American and Arabic speakers. literature review Apologies are generally explained as ways to remove misunderstanding and show respect between speakers in order to avoid embarrassing situations, or make reparations in daily communication. However, scholars have found that â€Å"apology† is defined differently dependent upon the cultures of the speaker and hearer. Finnegan (2012) and Holmes (1990) believe that apologies function as meaningful social acts that not only repair relationships, but also effectively convey feelings. On the other hand, Olshtain (2000) believed an apology is basically voluntary humiliation of the speaking individual, and Goffman (1967) said apologizing causes an individual to†¦show more content†¦1989). Olshtain Cohen (2000) also demonstrated an additional two strategies, and classified them into two categories: a denial of the need to apologize, and a denial of responsibility. Detemr (2000) further added an other strategy: postponing the apology. Owen, (1983) thought of an apology as a remedial move, therefore he offered three explicit types of apology: utterances that consist of the word â€Å"apologize† or its variations; utterances that carry the word â€Å"sorry†; and utterances that start with â€Å"I am afraid† followed by the sentence. Scholars concentrate on different cultures because each cultures strategy of apologizing, and language being used, is different. Also, many researchers conducted research on apology strategies in different languages, taking many variables into account such as: politeness strategies used, how cultural values affected the recognition of an apology, gender, the factors that have an impact on in the choosing of a certain strategy, and the strategies used by native and non-native speakers of English. Olshtain (2000), made a comparison of the apology strategies use by the speakers of English, French, German, and Hebrew. She found a numerous similarities in choosing expressions of responsibility. Ultimately, she found that various languages will recognize apologies in similar ways. Additionally, Sugimoto (1997) compared the apology styles of 200 American (79 males and 121 females) and 181Show MoreRelatedQuestions On School And Institute3283 Words   |  14 Pagespragmatic competence (Kasper Schmidt, 1996). One of the major speech acts in maintaining pragmatic success is the speech act of compliment. When it comes to dealing with communication, speakers select the strategies that produce polite conversation. People employ compliment strategies in order to get their conversation run well and go smoothly. Brown and Levinson (1978) state that one identifies what people are performing in verbal exchange not so much by what they publicly claimRead MoreTEFL Assignment Answers23344 Words   |  94 Pagesï » ¿ Why is TTT (Teacher Talking Time) noted first among the potential problems to look out for in the list in section 1.2C? What are some ways you plan to avoid excessive TTT in your classroom when you are a ESL/EFL teacher? Provide specific strategies and examples. â€Å"Why is TTT noted first among the potential problems to look out for in the list in Section 1.2C?† Section 1.2 introduces the simple notion that, as Native English Speakers, we are accustomed to using the language—our students, on the

Breadtalk Blue Ocean and Branding Strategy

Question: Discuss about the Breadtalk for Blue Ocean and Branding Strategy. Answer: Introduction: The Blue Ocean Strategy is basically a book written by W.Chan Kim and Renee Mauborgne about a decade ago. As per the eminent writers, an organization can become successful not by simply fighting the competition but by developing blue oceans of unconcealed market. As per the same this enables to disengage new demands thus not paying heed to the competition. Therefore the said strategy focuses upon the industries which are yet to be known to the public, unwary of any kind of competition wherein the demand is created and not fought over. The main gearing factor for this kind of the strategy is value innovation (Kim Mauborgne, 2005) Breadtalk is a bakery chain who adopted this strategy to create value by innovation. The chain adopted this strategy and made bread- a staple food items an attractive one. It opened stores which had a layout of a boutique, the offers it made to its customers were very innovative and different and the food items names it mentioned was very attractive as well. The first concept of making transparent kitchens also attracted the customers who would easily view the making and baking of the breads they ordered. Thus the owner of Breadtalk, instead of fighting the competition created a blue ocean which comprised of such customers who considered bread to be a boring breakfast. Bakery is one such business which is full of competitors and fighting the same is not an easy task especially with established brands, hence Breadtalk amongst all these thought of creating its own value rather than offering the same products which all are offering. It concentrated upon areas which other bakeries did not due to the lack of interest of the customers. As the market demand was slowing down last year, the company thus increased the involvement of its customers via a digital platform. Thus the kitchens are linked to the screens installed in the stores which would enable the customers to know when they would get their orders. Thus creates a very different experience of shopping for the customers rather than the same boring process adopted by majority outlets. Along with the same it helps to connect the sales with the procurement of raw materials to the management of stock and the need of the staff. Thus the blue ocean strategy has enabled Breadtalk to develop interest among st those customers who found bread and such bakery items boredom. Due to the same it has been able to increase its sales leaps and bounds as it attracted those also who are interested in cooking and baking as well (Manjur, 2012). Therefore instead of thriving upon minimal profit margins, the said strategy opened room for a higher profitability and sales revenue for the company on a year on year basis. The revenue increased by 70% in the last five years which is a rarity experienced by other companies in the said industry and that too mainly in the bakery segment. Branding Strategy of Breadtalk The branding strategy adopted by Breadtalk was another reason for its success in such a short duration. The companys mode of branding i.e. through innovation so as to keep the customers afresh has made it clear to the customers that the products that Breadtalk offers has more value imbibed. Further to this the branding strategy pronounced by Scott M. Davis is very relevant to Breadtalks strategy of branding. The company has given importance on capitalising its brands which can be analysed using the eleven steps proposed by Davis , categorized under four phases (Davis 2001). The details with regards to Breadtalk are enumerated below. Developing a Brand Vision: The Company has a very distinct vision of setting its foothold as the most trendy lifestyle bakery brand. It not only educated its employees about the vision and mission of the company but also made them aware of the fact that its main focus would be on satisfying the requirements of the customers with full vigour and passion. Lastly it has been serving the society from more than a decade now and has unstoppably been delivering newer and most distinct dishes. Determining a Brand Image: The Company did not restrict itself only to Singapore and soon it expanded to various other countries in Asia. The most striking of it was that the owner himself was actively involved while expanding in new countries such as China. This helped to ensure sustainability of the brands in newer countries as well. Further Breadtalks concept of a see through kitchen enhanced its sales and brand value as the customers would be able to see the making and baking of breads. Lastly the target audience were those who were not interested in having bread as their breakfast menu (Singapore Management University. 2016). The Company took the risk of providing them exciting and interesting dishes made of bread in front of them which also helped in the determination of a strong brand image. Developing Brand Asset Management Strategy: The strategy adopted by Breadtalk was to provide newer products every six months as per the needs of the customers. Further it has set up concept stores to suit generations, thus bridging the gap between generations and developing a concept of offering something for every generation. The stores are being set up as per the attraction and the desires of the customers of the various countries. Such as Singapore does not prefer sit and drink cafes but China does, hence establishment of stores have been done accordingly. Thus it has been maintaining the fashion trends country wise. It does not prefer competing with the mass confectioners but believes in competing with itself thus setting a benchmark of its own every time. Measuring Brand Asset Management Culture: The brand culture developed within the organization is very stark wherein the employees feel proud to be associated with the Company. The Company believes in investing in the human capital thus knows the importance of good workers. Further to this setting up of a Breadtalk Group Academy which trains people for baking has enabled the Company to attract the best talents even during periods of stress. The connection of the internal kitchen with the external customers also provides an environment of motivation and dedication amongst the employees (Singapore Business Review- Centre for Management Practice. 2016). Thus Breadtalks main aim is to serve those customers who are not too interested in having breads because of the same old preparations. Variety and innovation is the key to the success of Breadtalk. Thus its main motto to stand out from the crowd and competing with oneself rather than the competitors outside has enabled it to win the hearts of many customers. References: Davis, S.M. (2001). Brand Asset Management. Concentrated Knowledge for the Busy Executive. 22(3). Kim, W.C., Mauborgne, R (2005). Blue Ocean Strategy, Boston, MA: Harvard University Press. Manjur, R. (2012). Breadtalk Outlines Growth Plans. Retrieved from https://www.marketing-interactive.com/breadtalk-outlines-growth-plans/ Singapore Management University. (2016). Breadtalk: Managing An Expanding Brand Portfolio. Retrieved from https://www.smu.edu.sg/perspectives/2016/03/30/breadtalk-managing-expanding-brand-portfolio Singapore Business Review- Centre for Management Practice. (2016). Breadtalk : Continuous Innovation to Keep Brand Fresh. Retrieved from https://sbr.com.sg/food-beverage/commentary/breadtalk-conti